omar nasr.
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+ AI ENGINEERING × PERFORMANCE MARKETING

Marketing mind.Engineering edge.

I’m Omar Nasr. For twenty years I’ve studied how businesses actually win customers — first on the phones and in the campaigns, now inside the systems themselves. I build AI and marketing that behave like one machine.

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BASED IN CAIRO · WORKING IN ENGLISH & ARABIC
Omar Nasr in a dark jacket and white shirt
THE PERSON BEHIND THE SYSTEMSOmar Nasr

Built from experience.
Not from tutorials.

20years across
different fields
AI & automationGrowth & acquisitionBrand & experience
PREVIOUS WORKTHE IDEA. THE BUILD. THE RESULT.

Quiet names.
Loud results.

Selected projects, presented through the problem solved and the work delivered — not the brand name. The thinking and the execution speak for themselves.

01

FOUNDER · AI SYSTEMS · Founder & lead AI engineer

A bilingual AI sales & operations platform

An AI-employee platform that turns customer conversations into qualified leads and handled workflows.

The challenge

Businesses wanted the promise of an AI teammate without the usual failure modes: invented promises, dead-end chats, leads lost between systems, and no way to audit what the agent actually said.

My approach

I designed the full stack myself: a public, bilingual EN/AR sales agent with fail-closed boundaries and a multi-provider failover chain; a Cloudflare Workers + D1 pipeline that captures leads and events with an authenticated dashboard; review-first publishing automation for social channels; and client installs packaged as isolated, approval-gated agent profiles with messaging bridges.

What shipped

  • Public EN/AR sales agent serving live website visitors
  • Lead & event pipeline on Cloudflare Workers + D1
  • Protected operations dashboard with review-first automation
  • AI agents
  • MCP tooling
  • Cloudflare Workers
  • D1
  • EN / AR
  • Approval gates
02

FOUNDER · COMMERCE & GROWTH · Founder & growth operator

A wellness ecommerce growth engine

A direct-to-consumer wellness brand where the ad, the funnel and the AI-guided customer journey were designed as one system.

The challenge

Paid traffic converts only when the whole journey holds together. Most funnels leak because the message, the product page, the checkout and the follow-up are owned by four different hands.

My approach

I owned every layer: positioning and creative testing on Meta, a Shopify-based storefront with embedded AI product guidance, server-side measurement through Pixel and the Conversions API, and a disciplined A/B testing loop feeding both the creative and the store experience.

What shipped

  • Shopify storefront with embedded AI product guidance
  • Meta advertising with server-side Conversions API measurement
  • Structured creative and funnel experimentation program
  • Shopify
  • Meta Ads
  • Pixel + CAPI
  • CRO
  • A/B testing
  • AI guidance
03

FOUNDER · BRAND & EXPERIENCE · Founder & creative technologist

A luxury fragrance digital flagship

A premium fragrance brand carried by a cinematic storefront and print-ready artwork produced under strict art direction.

The challenge

Luxury dies at the seams: a beautiful product on a template store, artwork that drifts off-brand, packaging that contradicts the screen. The digital and physical halves kept speaking different visual languages.

My approach

I built a 3D scroll-cinematic storefront — React Three Fiber, GSAP and Lenis on Shopify Dawn — and ran AI image-generation pipelines as a disciplined brand tool: art-directed, tightly constrained, and pushed all the way to print-ready label and packaging artwork.

What shipped

  • Cinematic 3D storefront on Shopify Dawn
  • Brand-directed AI artwork workflows
  • Print-ready label & packaging pipeline
  • React Three Fiber
  • GSAP
  • Lenis
  • Creative direction
  • AI imagery
  • Print production
04

FOUNDER · APPLIED AI · Founder & engineer

A desktop AI command center

A local-first desktop application that puts voice, tools and auditable AI execution in one window.

The challenge

Chat tabs don’t run a life or a business. Useful AI needs to reach the actual work — the files, the tools, the decisions — without becoming an unsupervised black box.

My approach

I engineered a Tauri + React/TypeScript desktop app with a Python FastAPI sidecar: an event bus, live voice interaction, delegated actions that pass through an auditable path with receipt verification, and cloud access locked behind a zero-trust tunnel.

What shipped

  • Cross-platform desktop app (Tauri + React)
  • Live voice agent with a FastAPI event bus
  • Auditable action path with receipt verification
  • Tauri
  • React
  • TypeScript
  • FastAPI
  • Voice AI
  • Zero-trust access

All four are founder-led engagements — hands-on from strategy to the last line of implementation.

HOW I WORK

No mystery.
Method.

  1. 01

    Listen first

    Every engagement starts with the business reality: who actually buys, why they hesitate, what breaks after the sale. No tool talk before that part is settled.

  2. 02

    Map the system

    I trace the full journey — ad, landing page, follow-up, operations — and find the one or two places where effort quietly leaks out of the funnel.

  3. 03

    Build & instrument

    I ship the fix myself: agents, funnels, creative or code — with measurement wired in from day one, so every next decision comes from evidence instead of opinion.

  4. 04

    Operate & refine

    Launch is the beginning, not the deliverable. I run the testing loop, watch the data, and keep refining until the numbers and the experience agree.

THE CONNECTING THREAD

The best AI understands the business. The best marketing understands the human. Tools change every quarter — the pattern underneath doesn’t: listen carefully, build deliberately, measure honestly, refine relentlessly. I work where they meet. 

Not two separate disciplines.
One more complete way to solve the problem.

TWO DISCIPLINES, ONE OPERATOR

The systems side.
The growth side.

Commercial instincts with the technical ability to act on them — that combination is the whole point.

AI ENGINEERING

AI that has a job to do.

Agents that know the context, use the right tools and survive contact with a real business. I build them with boundaries, memory and a paper trail.

  • AI agents & workflow automation
  • Knowledge, memory & MCP tool integration
  • Voice & messaging experiences
  • Multi-provider routing with failover
  • Human-in-the-loop review gates
  • Local LLM deployment & evaluation
Build something useful
MARKETING & GROWTH

A reason to choose you.

The right positioning, the right creative and a customer journey worth paying to send people to — then the discipline to test, measure and refine it.

  • Positioning & creative direction
  • Paid acquisition & media buying
  • Conversion strategy & experimentation
  • Pixel & Conversions API measurement
  • Funnel & lifecycle analytics
  • Bilingual Arabic–English content
Find the opportunity

A WIDER LENS

20years of
perspective.

I didn’t start with AI.
I started with people.

Customers on the phone. Teams behind the scenes. Campaigns fighting for attention. Businesses trying to make the numbers work.

Twenty years across marketing, operations, hospitality, healthcare and service desks taught me to look past the brief — to the human and the process behind it. That perspective is exactly what makes my AI and marketing different: it’s built around the reality of a business, not the novelty of a tool.

Performance marketing

Samaya Square · MET Shipping Service

End-to-end paid acquisition on Meta and Google — campaign strategy, creative testing and budget ownership for retail and B2B clients.

Freelance media buying

Dream Cafes & Restaurants · Bundle Online

Campaign planning, creative testing and full-funnel execution for a seasonal Saudi campaign and a direct-to-consumer accessories store.

Marketing leadership & IT

TDNS Group

Marketing direction with the IT layer on top — early proof that, for me, the two disciplines were always one job.

Agency operations

Brilliance Marketing Agency

Internal workflows, client onboarding and rollout logistics for multiple digital projects.

Customer & technical operations

Sutherland · UX Centers · Raya CX

Years on the front line — support queues, escalation patterns and the questions customers actually ask. Every customer-facing agent I build stands on this foundation.

Global service delivery

Marriott International · Cleveland Dental Institute · Syaanh.com

Hospitality front office, US healthcare insurance coordination and remote operations for a Qatar-based platform.

B.Sc. Information & Systems · Arabic (native) · English (professional)

LET’S MAKE THE NEXT THING WORK

What could
work better?

A process that needs intelligence.
A brand that needs direction.
A good idea that needs someone to build it.

Start a conversation
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